- Time: 10 minutes
- Difficulty: Easy
They are markup tags that webmasters can put in their sites in order to tell search engines what type of content they have on their web site. With this marked content, the search engines are able to display better your website in the search results. Better display in the search results means more traffic and more happy visitors. Also, note that better quality traffic means higher earnings. If you already know about these snippets, also known as seo snippets, and you need to test them in your website, then take a look at the – Rich Snippets Testing Tool For Webmaster.
Available Snippet Formats
To mark your website you don’t need any prior knowledge, just a little bit of HTML knowing. There are 3 available seo snippet formats. The best one is the microdata format, because it’s a part of HTML5 and also it has a well-prepared documentation. Snippet formats:
- Microdata (recommended by Google and me)
What Data can I mark?
Currently, you can mark up to 8 data types that Google search engine can recognize. It’s not much, but it will be mostly enough for you. Later on, there will probably show up more content types.
Review seo snippet provide users with information about a particular service or product. The search results can show up the star rating (1 to 5 stars) and the name of reviewer. Useful for product review sites or e-shop websites.
Product seo snippet provide users with information about a particular product or service. The search results can show up the detailed information about product (price, availability, review ratings). useful for e-shop websites. It can attract a lot of potential costumers.
Businesses and organizations
Business seo snippet provide users with information about a particular organization or business. The search results can show up the name, address, website and phone number. Useful for all kind of businesses and organizations.
Recipe seo snippet provide users with information about a particular recipe. The search results can show up the information about a specific cooking recipe (reviewer, star ratings from 1 to 5, cooking time, calorie information). Useful for blogs or food recipe share sites.
Application seo snippet provide users with information about a particular software application. The search results can show up the applications details in the search result. Details like, name app, description, price, reviews, operating system, offers, file size, file format, download link and many other things.
You’re still asking? It will dramatically improve your SEO and the amount of coming traffic. You must implement snippets in your website if you wan’t it to be SEO friendly. It not only will improve your website rankings in the search engines, however it will improve the search engines itself. These snippets have a bright future, my friend.
Sadly, I am not going to overview that in this article, however if you please, you can learn how to mark your data and get your snippets to work at schema.org. Schema is a website, which provides a collection of schemas, i.e., html tags, that webmasters can use to mark their pages in ways recognized by major search providers. Go there, there are some useful examples and tips.
Okay, that’s it for now, I hope you had some great time by reading this article. Stay tune, because in my next article I am going to overview the data marking techniques with microdata markup format. Also, take a note, that I need some critique to improve my content quality, so don’t hesitate, troll around in the comment section below. I really appreciate every comment. Bye!